How To Write A Stand-Out Cover Letter During the COVID-19 Pandemic
During this sensitive time of the Covid-19 pandemic, millions of people have unfortunately lost their jobs. Searching for that next opportunity, especially in this current climate, is a tough task to take on. As with any other challenge in life, equipping yourself with the right tools and techniques go a long way toward helping you land that ideal job. Your cover letter and resume are necessary tools required to achieve this goal. In this post, we will discuss 4 Tips For Writing A Stand-Out Cover Letter.
1) Don't Simply Reiterate Your Resume
A common mistake people make when creating their cover letter is repeating the same background and work experiences laid out in their resume. This is an easy way to force a hiring manager to toss your cover letter to the side. Instead, focus on showing the employer what it is about the job you’re applying to that piques your interest, and why you want to work for that employer. Emphasize why your skillset and this SPECIFIC job are the perfect match.
2) Highlight the RIGHT Experiences
To help you emphasize why you’re the perfect match for the job, you’re going to have to do a tad bit of research. Carefully review the job listing and select two or three required skills, or experiences that you know you have. Now that you have a firm understanding of where you and the prospective job align, provide examples that show when and how you successfully demonstrated each of those traits in previous places of employment. It’s also a good idea to include specific key words from the job posting in your cover letter. This further affirms to the hiring manager that you’ve had prior success handling the duties you’ll be required to handle in your new role.
3) Focus on Approachability, Not Formality
Job hunting is a numbers game. The more resumes and cover letters you send out, the more likely your information is to stick. And while volume is important, quality plays a much bigger role. Get away from sending the same generic cover letter over and over again, while only altering a few words here and there. Be yourself. Have some fun with your cover letter, and don’t be afraid to let your personality show. Steer clear of overly used phrases like, “I would like to express my interest in your open position with your outstanding company.” This comes off as disingenuous and mechanical. You want your cover letter to show your potential employer that you have a personality that would be great to work with, and even share a cup of coffee with. Let your cover letter showcase who YOU are in addition to the skills you have to offer.
4) Write In The "Voice" Of The Company
Your cover letter is an optimal time to show the hiring manager that you’ve got what he/she is looking for, and that you’re familiar with the company’s brand, culture and industry. Be mindful of who will be reading your cover letter. Spend 7 to 10 minutes reading over the company’s website before you sit down to write your cover letter. Now you’ve got a better understanding of the company’s tone and language. You’ll want to reflect this in your writing.
Hiring managers want to know why THEM, and why YOU. Use your cover letter to answer both of these questions with personality and conviction! Looking for a professional to revamp your cover letter and resume?
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