Searching for that next best job opportunity is a tough task many of us have encountered at one time or another. As with any other challenge in life, equipping yourself with the right set of tools and techniques go a long way toward landing that ideal job. Your cover letter and resume are the necessary tools required to achieve this goal. In this post, we will discuss 4 Tips For Writing A Stand-Out Cover Letter.
1) Never Reiterate Your Resume
A common mistake people make when creating their cover letter is repeating the same background and work experiences laid out in their resume. This is a sure-fire way to have a hiring manager toss your cover letter to the side. Instead, focus on showing the employer what it is about the job that is attractive to you, and why you want to work for that employer. Emphasize why you and this SPECIFIC job are the perfect match.
2) Highlight the RIGHT Experiences
To help you emphasize why you’re the perfect match for the job, you’re going to have to do a tad bit of research. Carefully review the job listing and select two or three skills, abilities or experiences that you know you have. Now that you have a firm understanding of where you and the prospective job align, provide examples where you have successfully demonstrated each of those traits in previous places of employment. It’s also a good idea to include specific key words from the job posting in your cover letter. This further affirms to the hiring manager that you’ve had prior success handling the duties required of you in the new role.
3) Focus on Approachability, Not Formality
Job hunting can be considered a numbers game. Notion being that the more resumes and cover letters you send out, the more likely your information is to stick. And then POOF! You’re called in for an interview. Volume is important, but quality plays a much bigger role. Shy away from sending the same generic cover letter, only altering a few words here and there. Be yourself. Have some fun with your cover letter, and don’t be afraid to let your personality show. Steer clear of overly used phrases like, “I would like to express my interest in your open position with your outstanding company.” This comes off as disingenuous and mechanical. You want your cover letter to show your potential employer that you have a personality that would be great to work with, and even share a cup of coffee with. Let your cover letter showcase who YOU are in addition to the skills you have to offer.
4) Write In The "Voice" Of The Company
Your cover letter is an optimal time to show the hiring manager that you’ve got what he/she is looking for, and that you’re familiar with the company’s brand, culture and industry. Be mindful of who will be reading your cover letter. To help you with this, take 7 or 10 minutes reading over the company’s website before you sit down to write your cover letter. Now you’ve got a better sense for the company’s tone, language and culture. You’ll want to reflect this in your writing.
Your cover letter is an essential tool. And if used right, it can help you unlock the next job opportunity that awaits you. Hiring managers want to know why THEM, and why YOU. Use your cover letter to answer both of these questions with personality and conviction!
Looking for someone to review your cover letter and/or write you a new one? Contact me today for a free consultation and quote for service.