From Six Degrees (google it!) to the explosion of Facebook, the evolution of social media has redefined the landscape of business marketing. Today the entire world can be connected through one simple Tweet, IG story, Facebook post or LinkedIn video. Access like this to potential clients or business partners is unique to the times we’re living in. So whether you’re selling a product or offering a service, your brand’s presence on social media is a must. In this post, we’ll discuss 4 Reasons Why Social Media is Important for Your Business.
1) Direct engagement with your customer
People like to do business with other people, not companies. Humanize your brand through social media engagement to build real connections with your customers. The power of genuine interaction is sometimes overrated.
2) Build your brand loyalty
Providing your followers with useful information and/or tips without asking for anything in return shows the value you place on them. You will soon be rewarded with loyal repeat customers that share, like and comment on your social media posts.
3) Establish yourself as an authority in your industry.
From joining Facebook and LinkedIn groups, to hosting live Q&A’s on IG, social media gives you limitless opportunity to demonstrate your knowledge to the world. Answering questions and engaging in valuable discussion shows the leadership and expertise you bring to your industry.
4) Enhance Customer Service
Speed is everything today. Customers reward businesses that respond quickly to their requests, suggestions and/or complaints. You’d be surprised how quickly a positive reputation builds when you respond promptly to all DMs, comments or tags that come your way. A commitment to excellent customer service speaks volumes about your company.
What began as a trendy fad bound to fizzle out, has now become the ultimate communication tool that connects us all. Social media is here to stay. Any business owner and/or entrepreneur without a social media business page should join the wave ASAP!
Need help managing your social media business? Contact me today for a free consultation.